Project Description: “Connection to the Eastern Sierra Visitor Audience” is the official name of Track 3 of the “Sustainable Recreation and Tourism Initiative”. Invited participants will convene for 8 quarterly meetings to assist with the creation of a 21st-century regional recreation identity for the Eastern Sierra. The overarching goal will be the development of the tools necessary to more efficiently and effectively communicate with the region’s outdoor recreation audience. MLTPA is pleased to provide this web page in support of the Eastern Sierra Sustainable Recreation Partnership (ESSRP) and the "Sustainable Recreation and Tourism Initiative."
Participants in the "Visitor Audience" working group
Funding for this project has been provided by the Sierra Nevada Conservancy, an agency of the State of California, under the California Drought, Water, Parks, Climate, Coastal Protection, and Outdoor Access For All Act of 2018 (Proposition 68) and in support of the Sierra Nevada Watershed Improvement Program.