Sustainable Recreation and Tourism Initiative

Welcome to Visitor Audience

Project Description: “Connection to the Eastern Sierra Visitor Audience” is the official name of Track 3 of the “Sustainable Recreation and Tourism Initiative”.  Invited participants were constituted as the Visitor Connection Working Group, comprising 28 representatives of regional organizations with a vast and diverse range of expertise engaging with the visitor audience. The Working Group was convened for 8 facilitated meetings over 14 months to establish the foundation for a 21st-century regional recreation identity for the Eastern Sierra focused on stewardship and sustainability. The work product from the Working Group is the “Visitor Connection Package” – please see the download opportunity below – which identifies the tools necessary to more efficiently and effectively communicate with the region’s multimillion-member outdoor recreation audience through the establishment of a “voice” that speaks for the Eastern Sierra as a region. The Strategic Marketing Group, who facilitated the Working Group’s eight meetings, will be producing a companion strategic document to the “Visitor Connection Package” and that document will be hosted here as well. MLTPA is pleased to provide this webpage in support of the Eastern Sierra Sustainable Recreation Partnership (ESSRP) and the "Sustainable Recreation and Tourism Initiative."
 
COVID-19 Update: In person meetings are no longer safe, as the pandemic has profoundly affected the gateway communities and counties of the Eastern Sierra, as well as recreation activities and our visitor audience. The Working Group successfully transitioned to a virtual environment with the digital tools necessary to complete the "Visitor Connection Package."  Many thanks to the Eastern Sierra's unprecedented open-access broadband network capacity via Digital 395.
 
Participants in the "Visitor Connection Working Group"

The Visitor Connection Package

Click above to download the “Visitor Connection Package”, prepared with input and thought leadership from the Visitor Connection Working Group, as described above. The “Visitor Connection Package” establishes a framework to implement a regional voice for sustainable recreation and stewardship in the Eastern Sierra.

Meeting #8 “Final Meeting”: Thursday, February 18, 2021
Meeting #7 “Visitor Connection Package Review”: Thursday, Dec. 3, 2020
Meeting #6 "Communication Channels": Thursday, October 15, 2020
Meeting #5 "Visualizing the Eastern Sierra": Thursday, August 20, 2020
Meeting #4 "Messages and Stories" - June 18, 2020
Meeting #3 "Next Steps in Light of COVID-19" - April 16, 2020
Meeting #2 "Understanding" - February 20, 2020 
Meeting #1 "Kick Off" - December 11, 2019

                                                                                                                                           

Last Updated February 22, 2021

Funding for this project has been provided by the Sierra Nevada Conservancy, an agency of the State of California, under the California Drought, Water, Parks, Climate, Coastal Protection, and Outdoor Access For All Act of 2018 (Proposition 68) and in support of the Sierra Nevada Watershed Improvement Program.